What is the return of your marketing spend? Are you spending wisely your money?

Small companies and professionals typically spend money on marketing without a clear understanding of the expected returns.

A return in marketing spend is typically measured with the following formula.

(Sales Growth – Marketing Cost) / Marketing Cost = Return on Marketing Spend.

Large companies use complex tools and different variation of the above formula to understand the return on marketing spend and to guide …
Continue reading What is the return of your marketing spend? Are you spending wisely your money?

How to set payment terms for freelancers and small businesses?

Setting up the right terms of payments probably is not the first priority for an entrepreneur but for sure is a key priority to maintain a healthy cash flow, and to ensure long-term sustainability. Setting up the terms of payment up front and in writing is very important to protect the sustainability of the business. Terms of payment need to be defined within the agreement … Continue reading How to set payment terms for freelancers and small businesses?