Seven simple technique to improve your website ranking on Google

Building a website for your company or a blog is not enough to promote your business on digital channels. Indeed, it is imperative to make people aware of the existence of your blog/website by driving continuous traffic to it. One of the best ways to generate traffic is to improve the positioning (or ranking) of your website and blog on the search engines.  This article aims to provide you some easy-to-implement search engine optimization … Continue reading Seven simple technique to improve your website ranking on Google

What is the return of your marketing spend? Are you spending wisely your money?

Small companies and professionals typically spend money on marketing without a clear understanding of the expected returns.

A return in marketing spend is typically measured with the following formula.

(Sales Growth – Marketing Cost) / Marketing Cost = Return on Marketing Spend.

Large companies use complex tools and different variation of the above formula to understand the return on marketing spend and to guide …
Continue reading What is the return of your marketing spend? Are you spending wisely your money?

How to plan a digital project?

Whether you are experienced in project management and simply looking for some tips to implement your next plan or you are trying to develop an understanding of what all exactly goes into the project planning process, it is important to establish a direction. A project plan can take minutes or months to complete. A project plan can be viewed as a roadmap with points that … Continue reading How to plan a digital project?