Small companies and professionals typically spend money on marketing without a clear understanding of the expected returns.
A return in marketing spend is typically measured with the following formula.
(Sales Growth – Marketing Cost) / Marketing Cost = Return on Marketing Spend.
Large companies use complex tools and different variation of the above formula to understand the return on marketing spend and to guide …
Continue reading What is the return of your marketing spend? Are you spending wisely your money?
Setting up the right terms of payments probably is not the first priority for an entrepreneur but for sure is a key priority to maintain a healthy cash flow, and to ensure long-term sustainability. Setting up the terms of payment up front and in writing is very important to protect the sustainability of the business. Terms of payment need to be defined within the agreement … Continue reading How to set payment terms for freelancers and small businesses?
Getting the right price for your service is one of the most important elements of your business, regardless you are a freelancer or a small and medium business. This article aims to provide some guidelines on how to price your services and the benefits and risks of different pricing strategies. Pricing a service is more complex than pricing a product because it depends on the … Continue reading The key technique to price your service
Small and Medium Enterprises (SME) face multiple challenges in innovating their service offerings and products. Bureaucracy, limited financial resources to promote services, products and technologies, limited human resources for sales and marketing activities, and limited resources to engineer products ready to market, limited digital capabilities are the main challenges. In Germany, France, Spain, Italy, Canada, and USA, the “enterprise cluster” model is emerging as a … Continue reading How Serviis can support small and medium enterprises
Signing up at Serviis.com as a service provider is a great way to get more clients. However, you need to make sure that your profile stands out from the rest to catch the potential client’s interest. Here are 3 tips for a killer profile: 1- Profile Picture and Cover Page People do judge a book by its cover. adding a profile picture of yourself … Continue reading Tips for a Killer Serviis Profile
١٠ خطوات أساسية لشركائنا لضمان مستوى جودة الخدمة ١) حافظ على مستوى عالي من الإحترافية و الأخلاقية بدايةً من التواصل مع العميل و احرص على تحضير حساب مميز (بتزويد صور ومقدمة) وتقديم خدمة ممتازة ٢) تأكد من فهم إحتياجات العميل وذلك بطرح اسئلة قبل وخلال تقديم الخدمة ٣) بعد أن يتم تعيينك من قبل العميل، قم بتخطيط عملك واحرص على أخذ جميع مستلزمات الخدمة معك بما … Continue reading Have you seen Serviis’ 10 points quality Policy for Professionals?